Meet & Eat: Mark Rajeski of Brands of Britain, Importer of Fever Tree

Mark Rajeski is the president of英国品牌，美国为英国的进口商发烧树mixers. You've probably seen their tonic water, ginger ale, bitter lemon, club soda, and ginger beer in bars, restaurants, and grocery stores. Mark took some time to talk to us about why working with Fever Tree appealed to him and what makes these drinks so unique.

Name:Mark Rajeski
Occupation:总裁，英国品牌
Location:加利福尼亚州圣拉蒙
Website:www.brandsofbritain.com/fevertree.html

是什么启发了发烧树，专注于创建高质量的混合器？认识到市场上的空白。这些产品本来应该是混合器 - 尽管人们可能会喜欢姜汁啤酒，例如，作为饮料本身，是发烧树的创始人 - Charles Colls and Tim Warrillow，请在采购食材并生产成分时保持鸡尾酒。这些产品。它们的设计旨在与最好的波旁威士忌和杜松子酒一起搭配，高级精神的制造商为我们提供了很好的反馈。

在开始业务之前，Rolls和Warrillow是否制作了自制的苏打水？No. The way they came up with the product was very appealing to me; they realized there was a total disconnect with an ongoing movement towards premium and craft spirits and the mixer that people were using to create the cocktail. The mixers had just not kept pace at all with what was going on in the industry. They were both in the spirits world: Charles worked with a gin brand and he realized, tasting his gin with some of the mixers on the market, that they didn't do his product any good at all, and that's likely where the idea originated.

Why is the the Cinchona Tree, in which quinine is found, known as the Fever Tree?当英国人在印度时，疟疾是个问题。人们会用树的树皮来治疗疟疾。疟疾的主要症状之一是高烧。因此，发烧树。这就是杜松子酒和滋补品的出现 - 英国决定将奎宁放入饮料中，并创造了补品水。

是什么让您的产品与市场上的其他产品不同？Sometimes the best products and ingredients aren't easily accessible. Our quinine is a good example of that; it's being sourced from the Congo/Rwandan border because they've discovered that's one of the best sources of quinine. The second is that we do not use any high fructose corn syrup;we use pure cane sugar, so you get a much sharper, crisper taste.We don't use any preservatives—no sodium benzoate, which many of the major brands have.

您能告诉我们有关您的生姜啤酒吗？与我们的生姜啤酒区分开的是很多东西，包括我们使用甘蔗糖而不是高果糖玉米糖浆，而且市场上有很多姜啤酒都使用姜调味剂。我们使用三种不同类型的生姜，这是新鲜的生姜，需要在很短的时间内提取和提取并提取和蒸馏，它们在收获后的24小时内进行。

Is that blend used in the ginger beer as well? Your ginger beer has an amazing spiciness.The ginger beer is much stronger. With ginger beer, the ginger is brewed, which is why it's called a beer, and you get a much more intense flavor, and the ginger isn't filtered out, it actually settles on the bottom of the bottle. The mixology crowd has found it to be great in drinks like the Dark and Stormy or the Moscow Mule.

What's next on the horizon for Fever Tree? Do you think fine mixers are here to stay?We started with all the major metro areas and we're continuing to roll out and expand into other areas, but we're basically pioneering this whole premium mixer category and there's still a lot of work and education to be done. As far as introducing new items, we're in the process of launching a large 500 milliliter bottle as there have been a lot of request for that at some of the high end restaurants and bars where they do bottle service. I don't think this is a passing trend. Obviously the mixology thing has helped us quite a bit; it's not just people slapping drinks together. People recognize that如果您要以每瓶25或30美元的价格购买高级精神，那么将其与低级产品混合的想法是没有意义的。I've been managing brands for about 25 years and this is the most interesting thing I've been involved with.

All products linked here have been independently selected by our editors. We may earn a commission on purchases, as described in ouraffiliate policy.